Senior Manager, Growth (Offline Marketing)

  • Warby Parker
  • New York, NY
  • Nov 24, 2022

Job Description

Warby Parker is on the lookout for a data-driven Senior Manager of Growth to oversee our offline marketing. In this position, you’ll manage core marketing channels such as Linear/Streaming TV, Podcasts, Influencers, and Direct Mail to drive brand awareness and customer acquisition. Reporting to the Head of Growth, you’ll develop, implement, and analyze these strategies to drive growth online, in-store, and across our suite of mobile apps. Interested? Excited? Wish you could start tomorrow? Keep reading!

 What you’ll do:

  • Own Offline Marketing strategy, execution and reporting, end to end. This includes budget vs. actuals reporting as well as forecasting for FP&A
  • Lead the development, execution and analysis of all TV (linear and streaming), podcasts, radio, direct mail and OOH - working to enhance the brand and build the business (from creative brief through execution)
  • Develop and scale micro-influencer/affiliate program with support from Online Marketing and Social Media teams
  • Partner with Retail Brand Marketing and Performance Marketing teams to develop scalable local marketing strategies designed to drive consistent in-store foot traffic and eye exam utilization
  • Partner with 1:1 team to implement programmatic direct mail initiatives within a consistent lifecycle user journey. Examples include prescription renewal and contacts re-ordering
  • Develop and execute plans to drive improvements in brand awareness and conversion broadly but also specifically amongst 18-34 demographics through both performance and brand marketing initiatives
  • Partner with Ecommerce team to develop and scale landing page strategies for Offline marketing, specifically focused on optimizing traffic from Influencer, Podcast, and Digital Audio strategies

Who you are:

  • Backed by 5+ years of experience directly managing individual channels, including 1+ years managing individual contributors
  • Equipped with experience managing a budget of >$20mm in annual offline marketing 
  • An expert in traditional offline media (TV, radio, direct mail, print, OOH)
  • Experience leveraging a variety of analytical tools/methodologies to determine marketing effectiveness. These methodologies make include multi-touch attribution, media mix modeling, and consumer surveys
  • Driven by a channel-agnostic mindset, especially when it comes to customer acquisition
  • Inquisitive, curious, calculated, and never afraid of failure

Some benefits of working at Warby Parker for full-time employees:

  • Health, vision, and dental insurance
  • Life and AD&D Insurance
  • Flexible vacation policy
  • Paid Holidays
  • Retirement savings plan with a company match
  • Parental leave (non-birthing parents included)
  • Short-term disability
  • Employee Assistance Program (EAP)
  • Bereavement Support
  • Optical Education Reimbursement
  • Free eyewear
  • And more (just ask!)

The salary range for the Senior Manager, Growth role in New York City is $135,000 - $160,000. Warby Parker, in good faith, believes that the posted salary range is accurate for this role in New York City at the time of posting. Warby Parker may pay more or less than the posted range based on factors such as relevant experience and skills, qualifications and location, among others. This range may be modified in the future. In addition to base salary, this role is also eligible to receive a cash bonus and an equity bonus as part of the total compensation package. Details and eligibility will be discussed during the application process. 

 Warby Parker requires all newly hired in-person or hybrid employees to be fully vaccinated against COVID-19 by their start date. Warby Parker is an equal opportunity employer and will provide reasonable accommodation, as necessary with federal, state, or local law, to those individuals who are unable to be vaccinated.

 



About Us:

Warby Parker was founded with a mission: to inspire and impact the world with vision, purpose, and style.

We’re constantly asking ourselves how we can do more and make a greater impact—and that starts by reimagining everything that a company and industry can be. We want to demonstrate that a business can scale, be profitable, and do good in the world—without charging a premium for it. And we’ve learned that it takes creativity, empathy, and innovation to achieve that goal.

Since the day we launched in 2010, we’ve pioneered ideas, designed products, and developed technologies that help people see. We offer everything our customers need for happier eyes at a price that leaves them with money in their pockets, from designer-quality glasses and contacts to eye exams and vision tests. 

Ultimately, we believe in vision for all, which is why for every pair of glasses or sunglasses we sell, a pair of glasses is distributed to someone in need through our Buy a Pair, Give a Pair program. Over eight million pairs of glasses have been distributed in over 50 countries; that means eight million people now have the glasses they need to learn, work, and achieve better economic outcomes. 

At Warby Parker, you can look forward to company outings and events, volunteering and learning opportunities, and just great company filled with curious, kind folks. Dreaming up and sharing ideas aren’t responsibilities reserved for certain teams or leaders; the challenge (a really fun one) of innovation is on all of our shoulders. Teammates can also connect around common interests, backgrounds, and identities, no matter their home base, through our various employee resource groups. (We’re happy to say that the Human Rights Campaign has named us a Best Place to Work for LGBTQ+ employees!) That sense of community and belonging keeps us excited to walk through the door every day, wherever that door may be. 

We're driven to continue building a workplace, based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of Team Warby. Transparency is what we’re all about, and our annual Impact Report and Racial Equity Strategy lay out how we’re sticking to these values.