Group Product Manager - Site Performance / Ad Tech Optimization

  • Insider Inc
  • Remote
  • Jul 21, 2022
Full time

Job Description

Insider Inc. is looking for a Group Product Manager to lead a team dedicated to the performance and revenue optimization of, its related sites, and platform extensions. You will partner with stakeholders on the revenue and ad tech teams to maximize revenue and lead a team dedicated to improving user experience through performance optimization.

We're looking for someone who is passionate about site speed, user experience, and hitting business goals and who has a background in site performance, SEO and exposure to Ad Tech. You will be joining a well-established team that has various levels of existing product and digital advertising experience.

This person is adept at complex problem-solving, team building, people management, and data, and is excited to work in a smart, friendly, fearless environment collaborating with diverse and effective teams.

What You’ll Do:

  • You will be responsible for a Product line composed of multiple teams focusing on website performance and revenue optimization.
  • You will be responsible for the organizational structure of the Product Teams under the Story Optimization umbrella.
  • You will hire, manage, and mentor Story Optimization Product Managers and Product Support Specialists in their areas of focus.
  • You will be both an individual contributor to Story Optimization products as well as a manager and mentor.
  • You will become THE subject matter expert for Story Optimization products.
  • You will develop an excellent understanding of the digital media advertising industry, our competitors, and our opportunities to help articulate a forward looking product vision.
  • You will work with your Product Managers to help shape their teams into highly functional and autonomous groups with consistently effective outcomes.
  • You will lead any needed Story Optimization project.
  • You will assign team members to specific initiatives as needed.
  • You will provide guidance and mentorship to the rest of the Product Team when possible.

Who You Are:

  • You are a natural leader and have experience leading and managing effective teams
  • You have product management experience in the digital media, especially in the areas of site performance and AdTech
  • Exposure to the AdTech industry is a plus such as knowledge or experience working with Google Ad Manager (DFP), Programmatic Advertising, and Prebid
  • You are adept at moving between technical discussions with your engineering team and business conversations with your stakeholders.
  • You have experience and skill in experimentation, A/B testing and making fast decisions
  • You are an expert at setting the vision and strategic thinking for digital products.
  • You have an interest in the intersection of product design and technology.
  • You’re a great communicator who can speak on behalf of the user, the business, and the technology team.
  • You are curious, observant, and drawn to asking people about why they do the things they do.
  • You are comfortable sifting through product data.
  • You’re a proactive and positive thinker who takes initiative when problem solving.
  • You’re great at time management and can juggle multiple priorities.
  • You love news and believe in the importance of journalism.

The Story Optimization Team is dedicated to acquiring users on search and social feeds through site optimizations to improve page performance and search engine optimization. The team is also responsible for maximizing Insider’s ad revenue through smart, performant, and respectful ad implementation. KPI’s this team is responsible for include: Google's Core Web Vitals, Ad Viewability and Engagement, Ad Density, Ad Revenue Optimization, Time to Interactive (TTI), Largest Contentful Paint (LCP), First Input Delay (FID), Cumulative Layout Shift (CLS), Among others! The team works in a fast and flexible environment that prioritizes effectiveness.

Salary - 145K - 170K: Compensation for the role will depend on a number of factors, including a candidate’s qualifications, skills, competencies and experience and may fall outside of the range shown.

Insider offers a competitive total rewards package, which includes a 401k match, healthcare coverage and a broad range of other benefits.

Are you passionate about this opportunity, but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to the Insider community.

About Us: Insider Inc. is the global media company behind Insider and an ever-growing family of brands. Our mission is to inform and inspire the digital generation and become the most influential journalism brand in the world. We reach an audience of more than 375 million users with our stories, which command attention and inspire action.
Our core value is effectiveness. We make things happen. We listen to each other, learn from each other, and take risks together. We understand that a diverse set of perspectives and an inclusive environment are critical to our success. All of this helps us get better every day. Check out our mission, values, and culture page to learn more.


Insider Inc supports a distributed workforce that allows for varied work locations. Many roles are eligible for 100% remote or hybrid remote/office work unless otherwise noted.