Digital Advertising Analyst

  • Insider Inc
  • New York, NY, USA
  • Jun 18, 2022
Full time

Job Description

Our mission is to inform and inspire the digital generation and become the most influential and loved journalism brand in the world. We do this by delighting our audience, clients, and colleagues and getting better every day. Our values: We are effective. We are “good eggs.” We communicate well. We get better every day. Our culture is based on effectiveness. It's the measure by which we work, make decisions, and grow. To be as effective as possible, we take ownership of our words, work, and ideas and we have accountability to our audience, clients, and colleagues.

Insider Inc. is hiring a Digital Advertising Analyst on the Revenue Operations team. The role is responsible for the reporting and analysis of campaign performance data for Insider’s advertising programs, from media activations to custom creatives to content programs. In this role, you will partner primarily with the Client Success, Ad Operations and Ad Solutions teams to track campaign KPI’s and collaborate to identify actionable strategy recommendations for our clients. 

The role will be responsible for the following areas:

  • Analyzing Campaign Metrics: Candidate must be familiar with ad server data
  • Analytics Platforms: Manage media / content reporting / analytics platform vendors with support from Product 
  • Insights: The Manager will be responsible for delivering insightful and actionable campaign insights for our top tier advertisers.
  • Team Player: The Manager will work closely with the Client Success Team and the Studios team (for custom content).
  • Thorough and Creative: We are looking for the analyst to be  accurate but creative in their ability to tell a story with the data (another core component is understanding the audience).
  • Benchmarks: The role will be responsible for updating benchmarks for media and custom content on a quarterly basis (i.e. Product, Channel, Client Vertical).
  • Scalable Solutions: Building universal tools and automating processes to support teams for their analytics & insights needs.

Job Requirements:

  • Collaborate with the Client Success Team to analyze mid and post campaign data and provide possible recommendations based on  mid-campaign insights  Own campaign performance benchmark creation and updates on an ongoing basis.  
  • While no client model fits into an out-of-the-box model, work with various teams to create a process and template that increases productivity across the organization
  • Present campaign insights and summaries to internal teams, ensuring the messaging is clear and concise
  • Work with various members of the Revenue Operations team to build new dashboard features to increase efficiency
  • Strive to deliver the best-in-class insights for advertisers

What makes this role successful:

  • Digital media experience and working with digital media metrics
  • Comfortable working with large data sets and data visualization tools (i.e. Looker)
  • Strong storytelling and packaging skills
  • Data driven, comfortable with quantitative and qualitative analysis
  • Operate in a fast-paced environment with strict deadlines
  • Strong interpersonal skills, with an ability to collaborate effectively across teams
  • Problem-solver, ability to make and stand behind decisions
  • Strong verbal and written communication skills
  • Strong proficiency in MS Office products (especially Microsoft Excel and PowerPoint)
  • Familiarity with SQL based business intelligence platforms and data visualization best practices
  • Working knowledge with digital advertising technologies (ad server, DMP, creative ad server, measurement platforms etc…) and familiarity with various data sources and connections.

Compensation for the role will depend on a number of factors, including a candidate’s qualifications, skills, competencies and experience and may fall outside of the range shown. Insider offers a competitive total rewards package, which includes a 401k match, healthcare coverage and a broad range of other benefits.

Are you passionate about this opportunity, but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to the Insider community.

About Us: Insider Inc. is the global media company behind Insider and an ever-growing family of brands. Our mission is to inform and inspire the digital generation and become the most influential journalism brand in the world. We reach an audience of more than 375 million users with our stories, which command attention and inspire action.
Our core value is effectiveness. We make things happen. We listen to each other, learn from each other, and take risks together. We understand that a diverse set of perspectives and an inclusive environment are critical to our success. All of this helps us get better every day. Check out our mission, values, and culture page to learn more.

 

Insider Inc supports a distributed workforce that allows for varied work locations. Many roles are eligible for 100% remote or hybrid remote/office work unless otherwise noted.