Marketing Manager

  • Emerald
  • New York, NY, USA
  • Jun 17, 2022
Full time Marketing

Job Description

Emerald is seeking a Marketing Manager to join our team to support the International Contemporary Furniture Fair (ICFF). With its emphasis on original and sustainable design, ICFF presents a broad range furnishing product for residential, contract and hospitality environments to an audience of 10,000 architects, interior designers, retailers, distributors, developers, and press.

 

The Marketing Manager leads the development and execution of marketing plans to achieve attendance and sales goals for this annual design event, as well as several online webinars and TV-inspired trade events. With a deep understanding of our brand and audience, this role will create and execute ROI-focused multichannel b2b campaigns. This collaboration-heavy role partners with the Senior Marketing Director to provide insights that influence the overall audience and sales marketing strategies, as well as Content to create and track campaigns. 

  

Much like our audience, the Marketing Manager should be a passionate creator who is data-driven, agile, and collaborative. A positive attitude and the ability to independently drive projects forward, meet deadlines, and raise work equally well across collaborative and independent work environments are essential to success, as well as excellent project management, attention to detail, and prioritization skills. 


  • Lead the development and execution of bottom-up, ROI-focused multichannel b2b marketing campaigns that achieve audience and sales goals by increasing brand/product awareness, increasing conversion/registrations through up-sells/cross-sells, nurturing prospects, and generating qualified net-new leads
  • Conceptualize, execute, and manage automated email nurturing programs to increase registrations, conversions and lead-generation for additional events, products, and services
  • Execute and manage nurture campaigns across various marketing channels including PPC marketing, OOH marketing, social media, cross-promotions, print advertising, event marketing, direct mail, and others
  • Collaborate with internal Editorial and Sales teams to coordinate endemic social media campaigns and channels to increase awareness, drive registrations, generate leads and engage with community
  • Collaborate with the Senior Marketing Director to disseminate relevant content including case studies, infographics, videos, podcasts, reports, white papers, and others
  • Deliver accurate, timely, and visual integrated reports from multiple sources to continuously inform marketing strategy and recap marketing campaign performance
  • Support messaging development and optimization for advertisers, attendees, and sponsors
  • Collaborate with internal Registration team to develop registration website collateral, provide requirements for audience and press website setup, and test attendee and exhibitor websites before launch to create seamless customer experiences
  • Collaborate with internal Digital teams to manage the framework for brand matchmaking platforms, including mobile app buildout
  • Manage post-registration attendee communications for onboarding, additional promotions, and event logistics to ensure customer success
  • Develop and deliver post-show reporting and analysis for all sales-focused efforts

  • Experience building, automating, executing, and analyzing performance of email campaigns using complex tools like Pardot and Salesforce Marketing Cloud
  • Experience building, scheduling, executing, and analyzing social and digital advertising campaigns
  • Experience creating and managing marketing content, including writing campaigns, managing websites, and circulating existing digital content through marketing channels
  • Experience defining and translating data into actionable insights that influence marketing strategy
  • Creative mindset with a history of conceiving new and innovative campaigns
  • Proactive work style that demonstrates the ability to effectively prioritize, multitask, and identify potential challenge areas
  • Ability to build relationships and collaborate successfully with multiple functional groups internally (sales, editorial, etc) and externally (clients, exhibitors, vendors)
  • Experience with additional tools including Adobe Creative Suite, Tableau, and A2Z is a plus

 

 

To support our commitment to provide a healthy and safe work environment we require all of our team members to have received the COVID-19 vaccine. We utilize CLEAR as our verification partner.

 

ABOUT EMERALD

Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We expand connections that drive new business opportunities, product discovery, and relationships by producing over 140 annual events. We create and deliver content through print and digital channels to ensure our customers are on the cutting-edge of their industries and can continuously develop their skills. And we power commerce through our seamlessly integrated in-person and digital platforms and channels that provide efficient year-round buying and selling opportunities. It’s our business to grow yours. For more information, please visit http://www.emeraldx.com.

 

Emerald offers benefits including medical, dental, vision, 401(k), uncapped vacation for exempt team members, sick days, short-term and long-term disability, maternity and parental leave, flexible savings accounts, paid holidays, life and AD&D insurance.