Director, Growth Marketing

  • Warby Parker
  • New York, NY
  • May 12, 2022

Job Description

We’re on the lookout for a data-driven Director of Growth Marketing to join our Performance Marketing team. In this role you will use your extensive experience leveraging both online and offline marketing channels to drive new customer acquisition online, in-store, and across our suite of mobile apps. You will be responsible for leading an established in-house team to motivate both efficient and scalable growth while maintaining the highest degrees of brand integrity. You’ll play a key role in Warby Parker’s success transforming the eyewear industry while demonstrating that for-profit companies can do good in the world. Sound right up your alley? Read on!

What you’ll do:

  • Develop new and scale existing customer acquisition strategies to drive growth across ecommerce, retail, and vision services
  • Lead and mentor online and offline marketing teams to achieve consistent, profitable new customer growth for our core products (eyeglasses, sunglasses, and contacts) and product services (eye exams and Virtual Vision Test)
  • Collaborate alongside the broader Brand Management team to build and scale integrated marketing campaigns
  • Partner with the Ecommerce, FP&A, Strategy and Retail teams to set benchmarks, refine analytics dashboards, and design roadmaps to achieve company-wide strategic objectives
  • Develop and manage the annual budget and, in collaboration with FP&A, adjust plans monthly based upon realized return on investment
  • Work alongside our Technology and Digital Product teams to develop and enhance our content management system and customer data platform, driving improvements in ROI through more personalized and tailored experiences
  • Design marketing experiments and leverage technology to enable Warby Parker to scale otherwise hard-to-measure marketing channels, optimizing outcomes both online and in store
  • Identify and actively investigate emerging high-potential channels that allow Warby Parker to reach broader audiences while maintaining overall marketing efficiency and effectiveness 
  • Partner with the Brand Design and Social teams to implement highly scalable, best-in-class performance marketing creative tailored to each ad network
  • Enhance Warby Parker’s position as a leader in holistic vision services by cultivating a world-class organic search content strategy

Who you are:

  • Backed by 10+ years of performance marketing experience, leading both internally built online and offline marketing teams
  • Someone who has successfully scaled annual marketing spend well into nine figures while maintaining or exceeding KPIs
  • Someone with proven experience developing and scaling new programs, as well as monitoring and refining existing programs, to meet the company’s objectives, strategies, and forecasts
  • Eager to work in a highly collaborative environment
  • Ready to wield your unparalleled analytical skills to establish priorities and communicate expectations
  • Someone who has established credibility through vision, thought leadership, technical expertise, and implementation
  • Not on the Office of Inspector General’s List of Excluded Individuals/Entities (LEIE)

About Us:

Warby Parker was founded with a mission: to inspire and impact the world with vision, purpose, and style.

We’re constantly asking ourselves how we can do more and make a greater impact—and that starts by reimagining everything that a company and industry can be. We want to demonstrate that a business can scale, be profitable, and do good in the world—without charging a premium for it. And we’ve learned that it takes creativity, empathy, and innovation to achieve that goal.

Since the day we launched in 2010, we’ve pioneered ideas, designed products, and developed technologies that help people see. We offer everything our customers need for happier eyes at a price that leaves them with money in their pockets, from designer-quality glasses and contacts to eye exams and vision tests. 

Ultimately, we believe in vision for all, which is why for every pair of glasses or sunglasses we sell, a pair of glasses is distributed to someone in need through our Buy a Pair, Give a Pair program. Over eight million pairs of glasses have been distributed in over 50 countries; that means eight million people now have the glasses they need to learn, work, and achieve better economic outcomes. 

At Warby Parker, you can look forward to company outings and events, volunteering and learning opportunities, and just great company filled with curious, kind folks. Dreaming up and sharing ideas aren’t responsibilities reserved for certain teams or leaders; the challenge (a really fun one) of innovation is on all of our shoulders. Teammates can also connect around common interests, backgrounds, and identities, no matter their home base, through our various employee resource groups. (We’re happy to say that the Human Rights Campaign has named us a Best Place to Work for LGBTQ+ employees!) That sense of community and belonging keeps us excited to walk through the door every day, wherever that door may be. 

We're driven to continue building a workplace, based on inclusive behaviors and equitable systems, where all employees can bring their authentic selves, feel engaged, and share their perspectives as a valued member of Team Warby. Transparency is what we’re all about, and our annual Impact Report and Racial Equity Strategy lay out how we’re sticking to these values.