Tupperware
Brands
Offers products via
independent sales force.
Headquarters:
14901 S. Orange Blossom Trail
Orlando, FL 32837
Employees: 12,800
CEO: Rick Goings
Stock Symbol: TUP
Website:
http://www.tupperwarebrands.com
Career Site
Tupperware Brands Corporation is a global
direct seller of products across multiple brands and categories
USING an independent sales force of 2 million.
Product brands and categories include design-centric
preparation, storage and serving solutions for the kitchen and
home through the Tupperware brand and beauty and personal care
products through its Avroy Shlain, BeautiControl, Fuller, NaturCare,
Nutrimetics, Nuvo and Swissgarde brands.
For over 60 years Tupperware has been designing
products that help simplify people's lives. Saving time and money
for the consumer by helping to keep food fresh has always been
one of Tupperware's most important goals. Today Tupperware not
only offers products for storing food, but its product portfolio
includes an assortment of food preparation, cookware, storage,
and serving items.
In 2007, total company sales were $1.98
billion, up 14%, and net income was $116.9 million.
History
Tupperware brand products made their debut
in 1946, the start of a revolutionary post-war period in history.
For 60 years, Tupperware brand products have closely followed
rollercoaster trends from the suburban movement to the 60's feminist
revolution to '90s "cocooning" continually adding a
unique organizational touch to the lives and kitchens across
the nation.
Just prior to its consumer introduction
in 1946, inventor Earl Tupper's plastics-like materials of many
manufacturers were dedicated to the war effort. The versatility
and convenience of Tupper's "miracle" products helped
to launch the plastics revolution of the next decade. Tupper's
first consumer plastic products the Wonderlier Bowl and Bell
Tumbler offered a unique benefit that traditional food containers
did not: they were lighter and less likely to break than traditional
glass and crockery.
With the onset of the post-war "baby
boom," women dedicated themselves to caring for their growing
families. The "Tupperized" kitchen was born ... a kitchen
that was well organized and neat, and featured a variety of containers
that replaced unsightly open packages and that kept food fresh
longer.
In 1946, Tupper introduced his legendary
airtight seals patterned after the inverted rim on a can of paint
which prevented food from drying out, wilting or losing its flavor
in the now-common refrigerator. Despite their breakthrough nature,
Tupper's products didn't sell well in retail outlets, primarily
because consumers needed demonstrations in order to understand
how they worked.
In response, the first Tupperware Home
Party was held in 1948, introducing an all-new way for Tupperware
products to reach consumers. Demonstrations proved a dramatically
effective way of communicating the benefits of the revolutionary
seal.
By 1951, the Tupperware Home Demonstration
system was working so well that all Tupperware products were
taken off store shelves to be distributed in this manner. The
direct sales demonstration was a welcome diversion for women,
whose involvement in the community mostly revolved around their
family.
Selling Tupperware products via the party
sales method was an appealing career for these women, who had
few career opportunities after their men returned from the war.
As consumers relocated from large urban centers to homes in the
suburbs, backyard barbecues became a favorite way for families
and neighbors to spend leisure time. The new Tupperware products
answered needs created by this popular pastime. The Party Bowl
kept macaroni and egg salads fresh and cold outdoors, while The
Pie Taker provided easy transportation for homemade desserts.
The Dip 'N Serve™ Serving Tray functioned much the same
way, making it simple to get chips and dip to and from the backyard
or the picnic site.
The '60s were times of social upheaval
with the family undergoing social changes. As two-income families
became more common, women actively pursued career opportunities
and Tupperware filled the ensuing product niche with designs
like the Traveling Desk, Drawer Organizers, and the Plastic Carrying
Case.
The huge wave of baby boomers that began
having children of their own created a need for sturdy, stimulating
toys. Again Tupperware rose to the challenge, introducing an
innovative line of toys like the Shape-O toy, a fun-yet-educational
design which challenged each stage of a child's development from
functioning as a rattle for infants to promoting eye-hand coordination
in toddlers. While the demand for specialized kitchen products
soared, Tupperware kept pace with changing palates by offering
storage products like the Mix 'N Stor Container, and the Tortilla
Keeper for serving ethnic dishes.
The 1990's trends reflected a renewed emphasis
on the home and traditional comforts such as home-cooked meals.
Right in step with this trend, Tupperware launched an expanded
product line of contemporary-design kitchen tools made with Tupperware's
signature quality and ingenuity the Peeler Plus, the Coffee House
Set, and the Double Colander combined traditional kitchenware
with a '90s sophisticated savvy.
By 1992, nearly half of all Tupperware
consultants held full-time jobs in addition to selling Tupperware
products. In deference to a trend toward "one-stop shopping,"
the company introduced "Value for Time" classes and
"Custom Kitchen Planning" demonstrations, where customers
learned about microwave cooking and food preparation, as well
as ways to save money on their grocery bills, valuable cabinet
space and time. In addition, "Rush Hour" and "Office"
parties allowed Tupperware demonstrations to fit the busy schedules
of time-pressed customers.
Just as Earl Tupper's early plastic products
revolutionized food storage and preparation, today's Tupperware
products continue to enhance lifestyles by offering ingenious
design, quality construction and a lifetime warranty. During
the 21st century, the world will continue to change, and Tupperware
will continue to evolve right along with it, using a modern approach
to form and function to create convenient solutions to households
tasks.
Tupperware now reaches nearly 100 markets
around the world, offering culturally distinct items such as
the Kimchi Keeper, the Kimono Keeper and the Japanese Bento Box.
Benefits
Health and welfare benefits with the flexibility
to select options that meet your needs, including:
- Medical and Prescription Drug Plans
- Dental and Orthodontic Coverage
- Vision Benefits
- Wellness Programs
- Domestic Partner Coverage
Financial security and income replacement
programs, including:
- Generous Company contributions to 401(k) Retirement Savings
Plan
- Life Insurance options for you and your family members
- Short-Term and Long-Term Disability benefits
- College Savings Plan
- Flexible Spending Accounts
- Adoption Reimbursement Assistance
- Tuition Assistance
Discount on company products.
Updated July 3, 2008
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