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National real estate franchise.
5075 South Syracuse St.
Denver, CO 80237
CEO: Margaret Kelly
Stock Symbol: RMAX
RE/MAX is one of the world’s leading franchisors of real estate brokerage services. The company's business strategy is to recruit and retain agents and sell franchises. The franchisees operate under the RE/MAX brand name, which has held the number one market share in the U.S. and Canada since 1999 as measured by total residential transaction sides completed by agents.
Over 90,000 agents provide RE/MAX a global reach of more than 90 countries from over 6,300 offices. 74% of total RE/MAX revenue comes from the U.S.
The RE/MAX network extends to commercial real estate brokerage as well, with over 2,700 RE/MAX Commercial practitioners in over 45 countries. With $7 billion in 2012 sales and lease volume, RE/MAX Commercial is perennially named one of the top 25 commercial brokerage networks by National Real Estate Investor magazine.
In October, RE/MAX Holdings went public on the NY Stock Exchange at $22 per share.
RE/MAX reported total revenues of $151.2 million and net income of $31.6 million.
Dave Liniger founded RE/MAX in Denver, in January 1973 with Gail Main, who soon became his wife.
Dave had a controversial idea to build a real estate powerhouse where experienced, productive agents would keep more of their commissions and enjoy the freedom to run their business as they saw fit. Liniger had experienced the maximum-commission model and realized it would appeal to full-time, serious professionals who would rather contribute collectively to office expenses than settle for a traditional commission split. Naysayers and critics were everywhere, but Dave, Gail and their core group proved them all wrong. They built the foundation of the network on hard work, belief and resolve. And big things began to happen.
In 1975, the network expanded outside Colorado, when Dennis Curtin purchased a franchise in Kansas City. Two years later, it went international, with the first Canadian brokerage in Calgary, Alberta. In 1978, the RE/MAX Hot Air Balloon made its maiden flight at the Albuquerque Balloon Fiesta, in a promotion conceived by the Regional Director in New Mexico. A year later, the balloon became the network's official logo; a global brand was born.
Throughout the 1980s and '90s, the RE/MAX agent count grew literally every single month, as it had since 1973. Agent count hit vital milestones along the way: the 5,000 mark in 1984, the 10,000 mark in 1986, the 25,000 mark in 1989 and the 50,000 mark in 1998. Market share grew as well, and RE/MAX became No. 1 in many major markets across North America. In Canada, RE/MAX became No. 1 nationally in 1987, a position it has held ever since. In the U.S., RE/MAX closed more than 1 million transaction sides in 1997, becoming the first real estate brand ever to reach that level of annual production.
Updated October 12, 2013