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Polo Ralph Lauren

Headquarters: 650 Madison Ave.
New York, NY 10022
Phone: (212) 318-7000
Employees: 17,000
CEO: Ralph Lauren
Stock Symbol: RL


Career Site

Polo Ralph Lauren Corporation is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances.

The Company's brand names, which include Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren, Black Label, Blue Label, Lauren by Ralph Lauren, RRL, RLX, Rugby, RL Childrenswear, Chaps and Club Monaco, constitute one of the world's most widely recognized families of consumer brands.

The company operates three main segments: wholesale, retail stores and licensing its brand names for other products.

The company operated 326 stores at the end of March 2009 which includes Ralph Lauren stores and factory stores.

Polo's largest store is located on Chicago's Michigan Avenue and includes an RL (Ralph Lauren) Restaurant next door.

In fiscal 2009, Polo Ralph Lauren had revenues of $5.0 billion and net income of $406 million.

Men's products make up nearly half of total sales.


Ralph Lauren establishes the Polo label in 1967 with an instantly successful line of ties. In direct opposition to the narrow ties and conventional styles of the time, Lauren designs wide, handmade ties using unexpected, flamboyant, opulent materials. The ties quickly become a menswear status item.

Already interested in promoting a lifestyle with his ties, Ralph Lauren names his line after a sport that embodies a world of discreet elegance and classic style: Polo.

In 1969, Polo by Ralph Lauren establishes the first shop-within-a-shop designer boutique for men in Bloomingdale's in New York City.

In 1971, the company would introduce clothing for women.

In 1972, Polo's original mesh shirt with the polo player logo is introduced in 24 colors and promotes its preppy heritage.

In 1979, Polo begins ad campaigns in major magazines using 20-page spreads in vivid color to build awareness of its brand.

In 1983, the Ralph Lauren home collection debuts with bedding, towels, area rugs and table coverings. In the following years, the Ralph Lauren home collection introduces expertly crafted furniture, lighting, carpeting, and in 1995, the Ralph Lauren paint collection.

In 1986, Polo Ralph Lauren opens a flagship store in the famous Rhinelander mansion on Madison Avenue at 72nd Street in Manhattan.

The Polo Sport line is introduced in 1993 featuring clothing for outdoors and sporting events like sailing.

The company would go public on June 11, 1997.

Updated January 9, 2010

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