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NY Post Site to Require RegistrationPOSTED April 27, 2005 You'll need to register before reading articles at The NY Post online next week. The Post said its Internet edition will be launching free online registration starting next Tuesday, May 3. Registration will be needed to access the online tabloid's selection of articles, functions and features. Once a reader registers, they get access to Post articles on the site and to features such as NYP/Home Real Estate listings. It will also be easier to sign up for The Post's newsletters and sweepstakes. "Requiring online registration was a decision driven by both the current competitive climate and the opportunity to better serve our readers," said Geoff Booth, The Post's vice president and general manager in an article in Tuesday's paper. "The information collected will also help the Web site develop more relevant content and features." Registration will allow The NY Post to better track the number of visitors and frequency of visits. It is also an important tool for selling advertising space to marketers by tracking demographics and readership. Many major newspapers in the U.S., including The New York Times, Washington Post and Los Angeles Times, require some form of registration to read articles on their Web sites. The NY Post is owned by the News Corp. and Rupert Murdoch. |
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