World's leading maker of toys.

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333 Continental Boulevard
El Segundo, CA 90245
Employees: 30,000
CEO: Bryan Stockton
Stock Symbol: MAT


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Mattel, Inc., is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie, the most popular fashion doll ever introduced, Hot Wheels, Monster High, American Girl, Thomas & Friends, Fisher-Price brands, including, Little People, Power Wheels, as well as a wide array of entertainment-inspired toy lines.

With worldwide headquarters in El Segundo, CA, Mattel employs 30,000 people in 40 countries and sells products in more than 150 nations throughout the world.

American Girl is a subsidiary of Mattel and has 16 stores in major cities in the U.S. Since its inception in 1986, American Girl has been devoted to celebrating girls ages 3 to 12 through age-appropriate, high-quality dolls and accessories, books, clothes, movies, and unforgettable experiences.

For 2013, net sales at Mattel were $6.48 billion, a 1% increase from last year. Net income was $903.9 million. Worldwide gross sales for core brands: Barbie down 6%; Hot Wheels down 4%; Fisher-Price down 6%; and American Girl up 11%.

“By every account, 2013 was a challenging and transformative year at retail," said Bryan Stockton, Mattel Chairman and Chief Executive Officer. “Overall, the global toy industry held up pretty well, but we did not meet our growth expectations for the fourth quarter, or the full year, mainly driven by weakness in the U.S. market. That said, Mattel did deliver a fourth consecutive year of sales and earnings growth. We saw global strength in our girls portfolio, expanded gross margins, returned nearly $1 billion to our shareholders and continued to invest in emerging markets like China and Russia, which experienced significant growth. Looking ahead, Mattel enters 2014 with the strongest global portfolio of brands, countries and customers in the toy industry. We must now effectively execute against our strategy to grow the business and deliver superior shareholder value.”


In 1945, Ruth and Elliot Handler and Harold "Matt" Matson launch a new company named Mattel, out of a garage
workshop in Southern California. The first Mattel products are picture frames, but Elliot soon develops a side business in dollhouse furniture made from picture frame scraps. Harold Matson soon sells out to his partner, and, encouraged by the success of the doll furniture, the Handlers turn the company's emphasis to toys.

Inspired by her daughter's fascination with cutout paper dolls, in 1959 Ruth Handler suggests making a three-dimensional doll through which little girls could play out their dreams. She names the doll "Barbie," after her own daughter Barbara's nickname. More than 350,000 Barbie dolls were sold in the first year and over one billion to date (including other versions).

The Mattel company went public in 1960.

In 1961, Mattel introduced the Ken doll, which would be Barbie's boyfriend. The doll is named Ken after the Handler's son.

The company would introduce Hot Wheels die-cast cars in 1968, which quickly became very popular with kids.

Mattel would merge with Fisher-Price in 1993, the world's number one brand in infant and preschool toys. Based in East Aurora, NY, Fisher-Price was founded in1930 and is recognized for designing and manufacturing high-quality, imaginative toys for children from infancy to age five, as well as innovative products that help parents care for children, such as highchairs, strollers, bouncer seats, and nursery monitors.

Mattel would earn rights to distribute the line of Cabbage Patch dolls in 1995 and introduced the popular Tickle Me Elmo doll in 1996.

Mattel would merge with Tyco Toys in 1997, then the third-largest toy maker in the country.

In 1998, Mattel would acquire Pleasant Company, which owned the American Girl brand.


Medical and Prescription Drugs - Depending on location, eligible employees may select medical coverage from a combination of a Preferred Provider Organization (PPO) and a traditional indemnity plan, or from a Health Maintenance Organization (HMO). Most plans include eligibility for vision care benefits and are available on the first day of employment.

Dental - Mattel offers two dental plan options at most locations. Plans include coverage for preventative care, major restorative care, and orthodontia. 

Life Insurance - Mattel provides company-paid life insurance equal in the amount of two times the annual base salary. Mattel also provides the opportunity to purchase supplemental insurance at term rates. 

Accident Insurance - Mattel provides company-paid accidental death and dismemberment insurance in the amount of two times the annual base salary. Mattel also provides the opportunity to purchase supplemental insurance at group term rates. 

Business Travel Accident Insurance - Mattel provides its employees with insurance while traveling on company business. The maximum coverage amount is $1,000,000. 

Disability Plans - Mattel provides disability benefits to compensate employees during short-term or long-term disabilities.

Retirement Plans - Mattel's generous retirement plan provides 100% vesting after only three years of service.

Paid Time Off and Holidays - Employees enjoy generous holiday and vacation schedules. Specific schedules vary based on the business needs of each of our locations. Full-time employees are provided with 16 hours of paid time off per year to participate in school-related events. This time can be used to participate in events for their own children or to volunteer at school events not related to their own children.

Product Discounts - All regular employees are eligible to receive discounts on all Mattel, Fisher-Price, and American Girl products. Products are available for purchase through our catalogues and onsite store locations.

Resource and Referral - This service can assist with activities including child and elder care referral, adoption services, school and scholarship information, financial planning, and a wide range of other needs.

Adoption Assistance - Mattel provides a financial assistance benefit to help defray the cost of adoption expenses. Mattel also makes available an information service that can assist with questions regarding the adoption process.

Employee Assistance Program - Mattel's EAP provides confidential professional assistance to employees and their family members to help with personal problems such as difficulties in relationships, legal concerns, alcohol or drug dependencies, and depression, anxiety, or stress.

Employee Stock Purchase Plan - Mattel provides the opportunity to become an "owner" of the Company through payroll deductions. Mattel pays for all administrative and stock purchase fees.

Educational Assistance Program - Provides financial support for employees who wish to expand their capabilities and enhance job productivity. Financial assistance for undergraduate and graduate education is available.

Matching Gift Program - The Matching Gift Program of the Mattel Children's Foundation encourages employees to give their personal financial support to higher education and to charities that improve the lives of children in need. Contributions by eligible employees to qualifying organizations will be matched dollar-for-dollar within specified limits.

Updated February 10, 2014