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Headquarters:
Three Limited Parkway
Columbus, OH 43230
Employees: 20,400
CEO: Leslie Wexner
Stock Symbol: LTD
Website:
http://www.limitedbrands.com
Career Site
Limited Brands operates a national chain
of 3,764 specialty stores primarily for women and found in most
major shopping malls throughout America. The company's store
brands include Victoria's Secret, Bath & Body Works, Express,
Limited Stores, White Barn Candle Co., Diva London and Henri
Bendel.
Victoria's Secret is well-known for its
lingerie, sexy catalogs and annual TV fashion show. Express offers
clothing for young men and women. Bath & Body Works are stores
devoted to selling lotions and fragrances.
At the end of February, the Limited Brands
store total consisted of: 1,003 Victoria's Secret; 1,546 Bath
& Body Works; 195 Express Women; 69 Express Men's; 394 Express
Dual Gender; 260 Limited Stores; 2 Henri Bendel stores; 6 Diva
London stores.
In 2006, the company had revenues of $10.6
billion and net income of $676 million.
Limited announced it would sell a 67 percent
ownership interest in its Express brand to Golden Gate affiliates
for pre-tax cash proceeds of $548 million
In June, the company announced it would
layoff 10% of its workforce in its corporate and brand offices.
There are 5,300 workers at its corporate and brand offices. No
layoffs at stores are expected.
History
1963 -
The company is founded when The Limited opens its first store
in Kingsdale Mall in Columbus, OH.
1969 - The Limited's first public stock offering is issued
over-the-counter. 47,600 shares are offered at $7.25 per share.
1977 - The Limited moves into its Morse Road headquarters
in Columbus, OH.
1980 - First Limited Express opens in Chicago. Two years
later, Express becomes the first separate division of Limited
Brands.
1982 - The Limited, Inc. is listed as LTD on the New York
Stock Exchange.
1982 - Lane Bryant is purchased and consists of 207 stores
and a mail order division, Brylane. Lane Bryant was sold to Charming
Shoppes for $335 million in July 2001.
1982 - Victoria's Secret store and catalogue are purchased
for $1 million.
1985 - One Henri Bendel store is acquired for $10 million.
1985 - 798 Lerner stores are acquired for $297 million.
1987 - Express Men's brand is sold in 16 Express stores.
Two years later it is renamed Structure.
1988 - 25 Abercrombie & Fitch stores and one catalogue
are acquired for $46 million.
1988 - Limited Too, fashion for girls, is unveiled in
Limited Stores.
1990 - First Structure store is opened. Two years later
it becomes its own division.
1990 - Bath & Body Works opens first store in Boston.
1995 - Initial Public Offering of Intimate Brands, Inc.
establishes it as a fully independent company.
1998 - Intimate Beauty Corporation, is created to develop
and build a portfolio of distinct beauty businesses. Victoria's
Secret Beauty is the first brand in its portfolio.
1998 - 50 Bath & Body Works Home stores are converted
to The White Barn Candle Co. stores to begin a home fragrance
brand test.
1998 - The Limited, Inc. completes split-off of Abercrombie
& Fitch.
1998 - Victoria's Secret launches e-commerce site VictoriasSecret.com,
profitable since day one.
1999 - The Limited, Inc. completes spin-off of Limited
Too and sells majority of interest in Galyan's.
1999 - The White Barn Candle Co. is launched by raising
an old-fashioned barn in New York City's Bryant Park.
2000 - Intimate Beauty Corporation and Shiseido Co., Ltd.
form joint venture to develop, market and sell new lines of prestige
beauty products for sale in free-standing stores.
2001 - The Limited, Inc. announces the integration of
Structure into Express as a dual gender brand for both men and
women, under the leadership of Express president and CEO Michael
Weiss. Express launches its first national television ad campaign
in July 2002.
2002 - The Limited, Inc. and Intimate Brands, Inc. recombine
into The Limited, Inc.
2002 - The Limited, Inc. changes its name to Limited Brands
to further emphasize the Company's commitment to building a family
of the world's best fashion brands.
2002 - Charming Shoppes repurchases 6.4 million of its
common shares from Limited Brands Inc. for about $44.1 million,
or $6.95 a share.
2002 - Limited Brands announces definitive agreement to
sell Lerner New York/New York & Company. The terms include
$78.5 million cash at closing, a $75 million subordinated note,
and warrants for 15% of the common equity of the new company.
2005 - Limited Brands announces reorganization into three
business groups: lingerie, beauty and personal care, and apparel.
Benefits
- your heath - medical, dental, vision
discount, short and long term disability protection and life
insurance;
- your financial future - 401(k), plus a company sponsored annual
retirement contribution, associate stock purchase program, stock
option plan, bonus programs;
- your family - healthy babies program, adoption assistance,
family leave, life insurance, business travel insurance, same-sex
domestic partner benefits;
- your career - education assistance, school loans; and
- Forge relationships with environmental agencies and non-governmental
organizations
- your community - support of community gift giving and time.
Workers at stores like Victoria's Secret
typically get a 30% discount and 20% at other company stores.
The company also offers flexible work schedules
and a host of other perks, including corporate discounts on home
loans, auto insurance, home insurance, legal services, pet insurance
and more. Most offices have cafes with eat-in or carry-out dining,
ATM and concierge services such as dry cleaning, clothing alterations,
shoe repair and photo developing.
Updated June 30, 2007
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