Limited Brands

Operates Victoria's Secret, Bath and Body Works stores.

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Headquarters: Three Limited Parkway
Columbus, OH 43230
Employees: 90,000
CEO: Leslie Wexner
Stock Symbol: LTD


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The Limited Brands is a leading retailer of mall-based stores under the names Victoria's Secret, Victoria's Secret Pink, Bath and Body Works, La Senza, and Henri Bendel. The company operates over 2,800 specialty stores in the U.S., Canada and U.K. as well as through the Victoria's Secret Catalogue and online.

Victoria's Secret is well-known for its lingerie, sexy catalogs and annual TV fashion show. Express offers clothing for young men and women. Bath & Body Works stores are devoted to selling lotions and fragrances.

Through its La Senza brand, products are also available in Canada as well as approximately 40 other countries around the globe.

As of March 2013, the company operated 1,019 Victoria's Secret stores in the U.S.; 1,571 Bath and Body Works locations; and 29 Henri Bendel stores.

In 2012, the company reported revenues of $10.45 billion, up from $10.36 billion in 2011, and net income of $753.0 million.


1963 - The company is founded by Leslie Wexner when The Limited opens its first store in Kingsdale Mall in Columbus, OH.
1969 - The Limited's first public stock offering is issued over-the-counter. 47,600 shares are offered at $7.25 per share.
1977 - The Limited moves into its Morse Road headquarters in Columbus, OH.
1980 - First Limited Express opens in Chicago. Two years later, Express becomes the first separate division of Limited Brands.
1982 - The Limited, Inc. is listed as LTD on the New York Stock Exchange.
1982 - Lane Bryant is purchased and consists of 207 stores and a mail order division, Brylane. Lane Bryant was sold to Charming Shoppes for $335 million in July 2001.
1982 - Victoria's Secret store and catalogue are purchased for $1 million.
1985 - One Henri Bendel store is acquired for $10 million.
1985 - 798 Lerner stores are acquired for $297 million.
1987 - Express Men's brand is sold in 16 Express stores. Two years later it is renamed Structure.
1988 - 25 Abercrombie & Fitch stores and one catalogue are acquired for $46 million.
1988 - Limited Too, fashion for girls, is unveiled in Limited Stores.
1990 - First Structure store is opened. Two years later it becomes its own division.
1990 - Bath & Body Works opens first store in Boston.
1995 - Initial Public Offering of Intimate Brands, Inc. establishes it as a fully independent company.
1998 - Intimate Beauty Corporation, is created to develop and build a portfolio of distinct beauty businesses. Victoria's Secret Beauty is the first brand in its portfolio.
1998 - 50 Bath & Body Works Home stores are converted to The White Barn Candle Co. stores to begin a home fragrance brand test.
1998 - The Limited, Inc. completes split-off of Abercrombie & Fitch.
1998 - Victoria's Secret launches e-commerce site, profitable since day one.
1999 - The Limited, Inc. completes spin-off of Limited Too and sells majority of interest in Galyan's.
1999 - The White Barn Candle Co. is launched by raising an old-fashioned barn in New York City's Bryant Park.
2000 - Intimate Beauty Corporation and Shiseido Co., Ltd. form joint venture to develop, market and sell new lines of prestige beauty products for sale in free-standing stores.
2001 - The Limited, Inc. announces the integration of Structure into Express as a dual gender brand for both men and women, under the leadership of Express president and CEO Michael Weiss. Express launches its first national television ad campaign in July 2002.
2002 - The Limited, Inc. and Intimate Brands, Inc. recombine into The Limited, Inc.
2002 - The Limited, Inc. changes its name to Limited Brands to further emphasize the Company's commitment to building a family of the world's best fashion brands.
2002 - Charming Shoppes repurchases 6.4 million of its common shares from Limited Brands Inc. for about $44.1 million, or $6.95 a share.
2002 - Limited Brands announces definitive agreement to sell Lerner New York/New York & Company. The terms include $78.5 million cash at closing, a $75 million subordinated note, and warrants for 15% of the common equity of the new company.
2005 - Limited Brands announces reorganization into three business groups: lingerie, beauty and personal care, and apparel.

2007 - Acquires La Senza Corporation, a leading Canadian and international intimate apparel retailer based in Canada. Sold 75% interest in Limited to Sun Capital Partners and 75% interest in Express stores to Golden Gate Capital.


- your heath - medical, dental, vision discount, short and long term disability protection and life insurance;
- your financial future - 401(k), plus a company sponsored annual retirement contribution, associate stock purchase program, stock option plan, bonus programs;
- your family - healthy babies program, adoption assistance, family leave, life insurance, business travel insurance, same-sex domestic partner benefits;
- your career - education assistance, school loans; and
- Forge relationships with environmental agencies and non-governmental organizations
- your community - support of community gift giving and time.

Workers at stores like Victoria's Secret typically get a 30% discount and 20% at other company stores.

The company also offers flexible work schedules and a host of other perks, including corporate discounts on home loans, auto insurance, home insurance, legal services, pet insurance and more. Most offices have cafes with eat-in or carry-out dining, ATM and concierge services such as dry cleaning, clothing alterations, shoe repair and photo developing.

Updated April 23, 2013