500 Job Source
Three Limited Parkway
Columbus, OH 43230
CEO: Leslie Wexner
Stock Symbol: LTD
The Limited Brands is a leading retailer of mall-based stores under the names Victoria's Secret, Victoria's Secret Pink, Bath and Body Works, La Senza, and Henri Bendel. The company operates over 2,800 specialty stores in the U.S., Canada and U.K. as well as through the Victoria's Secret Catalogue and online.
Victoria's Secret is well-known for its lingerie, sexy catalogs and annual TV fashion show. Express offers clothing for young men and women. Bath & Body Works stores are devoted to selling lotions and fragrances.
Through its La Senza brand, products are also available in Canada as well as approximately 40 other countries around the globe.
As of March 2013, the company operated 1,019 Victoria's Secret stores in the U.S.; 1,571 Bath and Body Works locations; and 29 Henri Bendel stores.
In 2012, the company reported revenues of $10.45 billion, up from $10.36 billion in 2011, and net income of $753.0 million.
1963 - The company is founded by Leslie Wexner when The Limited opens its first store in Kingsdale Mall in Columbus, OH.
1969 - The Limited's first public stock offering is issued
over-the-counter. 47,600 shares are offered at $7.25 per share.
1977 - The Limited moves into its Morse Road headquarters
in Columbus, OH.
1980 - First Limited Express opens in Chicago. Two years
later, Express becomes the first separate division of Limited
1982 - The Limited, Inc. is listed as LTD on the New York
1982 - Lane Bryant is purchased and consists of 207 stores
and a mail order division, Brylane. Lane Bryant was sold to Charming
Shoppes for $335 million in July 2001.
1982 - Victoria's Secret store and catalogue are purchased
for $1 million.
1985 - One Henri Bendel store is acquired for $10 million.
1985 - 798 Lerner stores are acquired for $297 million.
1987 - Express Men's brand is sold in 16 Express stores.
Two years later it is renamed Structure.
1988 - 25 Abercrombie & Fitch stores and one catalogue
are acquired for $46 million.
1988 - Limited Too, fashion for girls, is unveiled in
1990 - First Structure store is opened. Two years later
it becomes its own division.
1990 - Bath & Body Works opens first store in Boston.
1995 - Initial Public Offering of Intimate Brands, Inc.
establishes it as a fully independent company.
1998 - Intimate Beauty Corporation, is created to develop
and build a portfolio of distinct beauty businesses. Victoria's
Secret Beauty is the first brand in its portfolio.
1998 - 50 Bath & Body Works Home stores are converted
to The White Barn Candle Co. stores to begin a home fragrance
1998 - The Limited, Inc. completes split-off of Abercrombie
1998 - Victoria's Secret launches e-commerce site VictoriasSecret.com,
profitable since day one.
1999 - The Limited, Inc. completes spin-off of Limited
Too and sells majority of interest in Galyan's.
1999 - The White Barn Candle Co. is launched by raising
an old-fashioned barn in New York City's Bryant Park.
2000 - Intimate Beauty Corporation and Shiseido Co., Ltd.
form joint venture to develop, market and sell new lines of prestige
beauty products for sale in free-standing stores.
2001 - The Limited, Inc. announces the integration of
Structure into Express as a dual gender brand for both men and
women, under the leadership of Express president and CEO Michael
Weiss. Express launches its first national television ad campaign
in July 2002.
2002 - The Limited, Inc. and Intimate Brands, Inc. recombine
into The Limited, Inc.
2002 - The Limited, Inc. changes its name to Limited Brands
to further emphasize the Company's commitment to building a family
of the world's best fashion brands.
2002 - Charming Shoppes repurchases 6.4 million of its
common shares from Limited Brands Inc. for about $44.1 million,
or $6.95 a share.
2002 - Limited Brands announces definitive agreement to
sell Lerner New York/New York & Company. The terms include
$78.5 million cash at closing, a $75 million subordinated note,
and warrants for 15% of the common equity of the new company.
2005 - Limited Brands announces reorganization into three business groups: lingerie, beauty and personal care, and apparel.
2007 - Acquires La Senza Corporation, a leading Canadian and international intimate apparel retailer based in Canada. Sold 75% interest in Limited to Sun Capital Partners and 75% interest in Express stores to Golden Gate Capital.
- your heath - medical, dental, vision
discount, short and long term disability protection and life
- your financial future - 401(k), plus a company sponsored annual
retirement contribution, associate stock purchase program, stock
option plan, bonus programs;
- your family - healthy babies program, adoption assistance,
family leave, life insurance, business travel insurance, same-sex
domestic partner benefits;
- your career - education assistance, school loans; and
- Forge relationships with environmental agencies and non-governmental
- your community - support of community gift giving and time.
Workers at stores like Victoria's Secret
typically get a 30% discount and 20% at other company stores.
The company also offers flexible work schedules
and a host of other perks, including corporate discounts on home
loans, auto insurance, home insurance, legal services, pet insurance
and more. Most offices have cafes with eat-in or carry-out dining,
ATM and concierge services such as dry cleaning, clothing alterations,
shoe repair and photo developing.
Updated April 23, 2013