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Forever 21

Operates chain of low-priced clothing stores.

2001 S. Alameda St.
Los Angles, CA 90058
Employees: 27,000+
CEO: Do Won Chang
Privately held

Website: http://www.forever21.com

Career Site

Forever 21 is a fast-growing chain of stores offering fashionable clothing at low prices primarily toward teens and young women. The company also has brands for plus size women and men.

Brands include: Heritage 1981, Twelve by Twelve, 21 Men and Forever 21 Girls.

The chain has over 500 stores and over $3 billion in revenue.

Most merchandise at Forever 21 is sewn overseas with about one-third coming from factories in Southern California.

The company does little or no advertising and offers clothing and accessories at affordable prices mostly under $20.

The company has been expanding over the past several years with many new stores and even internationally in the UK, Belgium, Asia and Puerto Rico.


Do Won Chang and his wife Linda opened the first Forever 21 in a 900-square foot shop on Figueroa St. in Los Angeles on April 21, 1984.

Sales rose from $35,000 to $700,000 by the end of the first year and Chang began opening new stores every six months.

The company has faced litigation over unfair working conditions at factories in California and also copying clothing from other fashion designers.


Employees receive 10% discount on merchandise.

Updated July 16, 2012