Maker of outdoor shoes.
7477 East Dry Creek Parkway
Niwot, CO 80503
CEO: John McCarvel
Stock Symbol: CROX
Crocs is a designer, manufacturer and marketer of footwear for men, women and children under the Crocs brand with over 300 different styles. All of the company's shoes use proprietary closed-cell resin material, which offers comfort and functionality.
The proprietary closed-cell resin, called
Croslite, enables Crocs to produce a soft and lightweight,
non-marking, slip and odor-resistant shoe. These properties make
Crocs footwear ideal for casual wear and for recreational
uses such as boating, hiking, fishing or gardening, and have
enabled the company to successfully market products to a broad
range of consumers.
Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in over 90 countries around the world.
Crocs has 619 retail locations including outlet stores and kiosks around the world.
Revenues for 2013 were $1.19 billion, down slightly from the previous year. Net income was $10.4 million. It sold 54.3 million units in 2013, an 8.8% increase, at an average price of $21.27.
The company was started when three Boulder,
CO based founders decided to develop and market an innovative
type of footware called Crocs shoes
Originally intended as a boating/outdoor shoe because of its
slip-resistant, non-marking sole. By 2003 Crocs had become a
bona-fide phenomenon, universally accepted as an all purpose
shoe for comfort and fashion.
From 2003-2004 Crocs focused on accommodating fast growth while
maintaining control. The company expanded its product line, added warehouses
and shipping programs for speedy assembly and delivery,
hired a senior management team and acquired Foam Creations.
The company went public on Nasdaq in February
In 2006, the company acquired Jibbitz LLC, a unique accessory brand with colorful snap-on products specifically suited for Crocs shoes.
The company launched a golf line of shoes in 2012.
Updated February 22, 2014