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Robert W. Baird and Co.

Investment management firm.

Headquarters: 777 East Wisconsin Avenue
P.O. Box 0672
Milwaukee, WI 53201
Employees: 2,787
Chairman: Paul Purcell
Privately held

Website: http://www.rwbaird.com

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Baird is an employee-owned investment firm offering international wealth management, capital markets, private equity and asset management services. The firm has offices in the United States, Europe and Asia with over $100 billion in assets.

The company's principal operating subsidiaries are Robert W. Baird & Co. in the United States and Robert W. Baird Group Ltd. in Europe. It also has an operating subsidiary in Asia supporting private equity operations.

Based on capital, underwriting and M&A advisory activity, and the number of Financial Advisors and branch offices, Baird is one of the U.S.'s largest securities firms headquartered outside New York.

In 2012, the company posted net revenues of $961 million and operating income of $100 million.

Employment has grown by about 10% over the past five years.

Baird has been named one of the Best Companies to Work For in America by Fortune magazine for 10 consecutive years.


In 1919, Robert Wilson Baird was named lead partner of a new investment firm called The First Wisconsin Company, the securities arm of the First Wisconsin National Bank. He would soon be named President of First Wisconsin Company.

In 1939, the company name is changed to The Wisconsin Company. Mr. Baird would play a key role in the formation of the National Association of Securities Dealers. He would become the NASD's third chairman.

In 1948, The Wisconsin Company purchased a seat on the NY Stock Exchange. Because firms joining the NYSE used the name of their lead partner, the company was renamed Robert W. Baird and Company.

Baird Co. would join the Northwestern Mutual family of companies in 1982.

In 2004, Baird would become an independent, employee-owned company.


- Medical, Dental and Vision Care
- Health Care Spending Account
- Life, Accident and Disability Insurance
- Dependent Care Spending Account
- Profit Sharing & Savings Plan
- 401(k) Savings Plan with Matching Contributions
Work/Life Balance
- Flexible Work Arrangements
- Paid Time Off (PTO)
- "Dress for the Situation" Policy
- Tuition Reimbursement
- Baird University
- Performance Monitoring System
- Advancing Within Baird
- Internship Opportunities
Additional Benefits
- Baird 529 Associate Payroll Deduction Plan
- Adoption Assistance Program
- Referral Bonus
- Baird University Training

Updated May 27, 2013